In recent months, many companies have found themselves in the unique position of fighting to attract job applicants. Jobs remain unfilled while those in the job market may be entertaining multiple offers from their interviewing efforts.

Company culture has risen up to become a crucial differentiator in the workplace and is becoming one of the key factors that may sway an applicant to accept or reject a job offer.

Applicants are starting to actively research the culture of any company they are considering, and may say no to an offer if they don’t feel the culture is a good fit.

One survey by found that 72% of job seekers say it’s extremely or very important to see details about company culture in job descriptions, noting that 46% of job seekers who considered a job – but did not apply to it – said they ultimately chose not to apply because they didn’t feel it would be a good culture fit.

This new trend is forcing companies to take a hard look at their culture, and if it wasn’t previously a priority, to make it one!

What Factors Determine A Company’s Culture?

The determinants of a company’s culture range from the obvious to the smallest of details.

Brick and Mortar Cultural Details: The Physical Office Space

The actual office space itself is where corporate culture begins. Is the building design open and conducive to collaboration, or closed off with walled offices? Does it have inviting areas for team collaboration and employee interaction?

How about the outside – are there walking trails for employees to use during breaks, or gardens with places for employees to sit and de-stress?

Are the employees outfitted with up-to-date technology and ergonomic work areas?

Each of these details affects employee morale and behavior,  influences the amount of employee collaboration that may occur, and reflects the values of the company.

Management Leadership

Another critical indicator of company culture is the leadership styles of its management. 

Companies that want to establish a healthy work culture create an environment in which feedback is given regularly and is perceived as a vehicle of growth and improvement.

Managers are trained in effective leadership communication, equipping themselves with the skills and tools they need to motivate and retain good employees.

The viewpoints and feedback of employees are seen by the company as resources and are listened to, validated, and acted on. Employers recognize employees whose contributions that benefit the company, and even have virtual employee recognition programs in place.

Each of these details builds a corporate culture of healthy communication where employees feel valued, respected, and part of a bigger team effort.

Worker Flexibility and Empowerment

Flexibility in scheduling has been on the rise for years in the corporate workplace. Employees place significant value on flexible schedules that allow them to work around other obligations in their life while still getting their work done.

In addition, the onset of Covid brought with it a rise in remote workers and an appreciation for the flexibility that working remotely offers.

Astute employers quickly developed new strategies for effectively managing remote employees that build a culture of trust, hard work, and accountability. . . not to mention employees who want to stay with your company for many years to come!

Corporate Culture Can No Longer Be Ignored

In today’s hyper-competitive market, corporate culture is critical to your company’s success.

It impacts every aspect of building and maintaining a solid team: from attracting prospective applicants to retaining your best workers.

When companies attract top talent and turnover is low, productivity skyrockets!

Obviously, this is a topic that companies can no longer afford to ignore.


Are you trying to improve your company’s culture, but don’t have the time?

Robin Kramer is an Online Business Manager that has been working with small businesses for 23 years. She can help you analyze your overwhelming to-do list to identify what tasks need your executive expertise, and which ones she can manage for you to free your valuable time.

To learn more about Robin’s skills and how she could help your business, contact her for a free consultation today.

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